I found my way into the creative world through hospitality in 2016. What started as designing menus, event flyers and all the little marketing bits for restaurants and bars soon grew into something much bigger. I was still living in Birmingham, but somehow my work travelled further than I did…all the way to Ibiza, Dubai and beyond.

It was busy, fun, slightly chaotic and probably the best foundation I could have asked for. This is where I realised how much I love the visual side of things. Especially the tiny details most people don’t even notice, but I zoom in on straight away. That part of me has never changed.

From there, I moved into bigger creative roles across different industries, from hospitality to healthcare to agency life. Each one taught me something new and nudged me closer to the kind of work I love most.

In 2019, I bought my first home in the Cotswolds and my wants and needs began to change. After years of commuting back to Birmingham, I started to crave a slower pace and a life that actually aligned with my interests.

Now I work from my little home studio, surrounded by the peace and quiet that helps me do my best work. Most days involve tea and far too many biscuits, a clean space, cosy pyjamas, and my treat-obsessed (just like me!) Poochon, Honey.

Being here gives me the space to think clearly and approach every project with fresh eyes. I love creating work that feels warm, thoughtful and personal, and I hope that comes across in everything I put out into the world.